Interior of a Buick showing the infotainment system

General Motors Infotainment System Product Design

General Motors myBrand in-vehicle application experience

sUMMARY

My main goal was to produce a seamless customer experience through collaboration with mobile and web teams to integrate e-Commerce, Scheduling Service, and Roadside Assistance features. This included updating legacy (Cadillac, Buick, Chevrolet, and GMC) expreiences and designing the future of the myBrand cross-channel experience.

PROJECT DESCRIPTION

Client

General Motors

Role

Lead Product Designer - myBrand In-Vehicle Experience

Contribution

Experience and Functionality Optimization
User Experience Design
User Interface Design
Product Design
Project Management
Visual Design
Cross-Platform Collaboration
Information Architecture
Wireframing
Prototyping

General Motors myCadilllac mobile app open on a phone being held in front of the Cadillac Lyriq infotainment system with mountains in the background

Unfortunately due to confidentiality constraints from GM I am unable to share any specifics from my work, but I am more than happy to talk through my time there!